“Underworld: Awakening” Takes the Crown at the Box Office Friday

Kate Beckinsale in 'Underworld: Awakening'The fourth installment of the Underworld saga opened as the number one movie in America yesterday with $9.4 million, putting Awakening on par with the franchise’s predecessors.  Probably more shocking though is the performance of the runner-up, Red Tails–a George Lucas-directed film about African American pilots in World War II.  Hollywood did not have a whole lot of faith in it, especially with the lackluster reviews, but audiences pushed this one further than it was expected to go with a $6 million Friday.

As for the rest of the field, there was nothing too exciting to report.  Beauty and the Beast 3D dropped 62% to $2.1 million for the day week-to-week, but the re-release is really just a profit machine for Disney as the studio was already working on Beast and others for Blu-Ray 3D prior to the discovery that they can bank a lot of cash at the box office as well after Lion King exploded.  Translation:  Drop-offs do not matter as long as the movie debuts north of a $10 million weekend which it did.  Also, Haywire nearly passed $3 million on Friday which is pretty acceptable for the Steven Soderbergh film.

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