See Zooey Deschanel and Samuel L. Jackson’s iPhone Commercials

Check out the latest iPhone 4S commercials.  They use New Girl star Zooey Deschanel and Samuel L. Jackson to promote the smartphone, but really they are promoting the utilization of Siri.  The feature has been a bit controversial as many considered it to be a mere novelty act with no real added benefit beyond screwing around when the device is first purchased.  Apple is hedging its bets though in that Siri might provide their product with a unique advantage over rival smartphones, so it is in their best interest to get people using it even if that means teaching the public how it is done.