It turns out that Hatfield & McCoy’s basic cable viewership record for 13.9 million was beatable after all. The Kevin Costner-leader History Channel mini-series managed to beat itself by closing with a staggering 14.3 million viewers last night. That is up more than a million viewers from part two. Keep reading for the details via the official network press release.
New York, NY, May 31, 2012 – Night three of HISTORY’s HATFIELDS & MCCOYS surpasses night one delivering 14.3 million total viewers making it the new #1 entertainment telecast of all time on ad-supported cable. It also averages 6.3 million Adults 25-54 impressions making it the #1 entertainment telecast on ad supported cable in 14 years. All three parts of the hit, scripted event rank as the top three entertainment telecasts of all time in ad supported cable history among total viewers.
HATFIELDS & MCCOYS night three continues the ratings dominance with 6.3 million Adults 25-54, 5.1 million Adults 18-49, 3.5 million Males 25-54 and 2.8 million Males 18-49.
Overall, for the three nights on May 28 – 30, HATFIELDS & MCCOYS averaged an incredible 13.8 total viewers, 6 million Adults 25-54 and 4.9 million Adults 18-49. The 4.9 million Adult 18-49 impressions average make it the highest rated mini series or movie on cable since 1998.
The debut of HATFIELDS & MCCOYS premiered on Monday, May 28 from 9-11 p.m. with over 13.9 million total viewers, 5.8 million Adults 25-54 and 4.8 million Adults 18-49. Over 17 million people watched both the premiere and encore telecast.
Night two of HATFIELDS & MCCOYS that aired on Tuesday, May 29 from 9-11:05 p.m. garnered 13.1 million total viewers, 4.7 million Adults 18-49, 5.9 million Adults 25-54, 2.5 million Males 18-49 and 3.2 million Males 25-54. In Adults 25-54 and Men 25-54, part two retained 100% delivery from night one. In primetime on May 29th, HISTORY was the #1 network on television among total viewers, Adults 25-54 and Adults 18-49.
Additionally, May 28-30 was the highest trafficked 3-day (72 hour) period of all-time for History.com across all key metrics and attracted more than 1.6 million unique visitors over the three days.
HATFIELDS & MCCOYS is the true American story of a legendary family feud – one that spanned decades and nearly launched a war between Kentucky and West Virginia. HATFIELDS & MCCOYS, a new three-part, six-hour scripted miniseries, showcasing an all-star cast headed up by Academy® Award winner Kevin Costner and Golden Globe® nominee Bill Paxton star as Devil Anse Hatfield and Randall McCoy, respectively. The mini series aired on May 28, 29 and 30, at 9 p.m. on HISTORY®.
HATFIELDS & MCCOYS is the story of a clash of clans that evoked great passion, vengeance, courage, sacrifice, crimes and accusations, and includes a cast of characters that changed the families and the history of the region forever. The Hatfield-McCoy saga begins with Devil Anse Hatfield and Randall McCoy. Close friends and comrades until near the end of the Civil War, they return to their neighboring homes – Hatfield in West Virginia, McCoy just across the Tug River border in Kentucky – to increasing tensions, misunderstandings and resentments that soon explode into all-out warfare between the families. As hostilities grow, friends, neighbors and outside forces join the fight, bringing the two states to the brink of another Civil War.
Joining Costner and Paxton are Golden Globe® winner Tom Berenger as Jim Vance, Devil Anse’s “Uncle Jim,” the firebrand warlord of the Hatfield family; Emmy® Award winner Powers Boothe as Wall Hatfield, Devil Anse’s level-headed, fair-minded older brother, who was the local (West Virginia) justice of the peace and judge; and Academy® Award-nominated, Emmy® Award-winning Mare Winningham as Sally McCoy, wife of Randall McCoy and the family matriarch who loses four sons, a daughter and her own sanity in the feud.
Rounding out the stellar cast include: Matt Barr as Devil Anse Hatfield’s oldest son Johnse Hatfield, who has an unquenchable appetite for romantic trouble; Noel Fisher as Cotton Top Mounts, an illegitimate son of a Hatfield; Boyd Holbrook as Devil Anse Hatfield’s son, Cap, with a cloudy eye but best rifle shot of the family; Andrew Howard as Bad Frank Phillips, a private detective/killer for hire; Jena Malone as the ruthless Nancy McCoy; Sarah Parish, as Levicy Hatfield, the strong-willed wife of Devil Anse; Lindsay Pulsipher as Roseanna McCoy, the daughter of Randall and Sally McCoy; and Ronan Vibert as Perry Cline, the McCoys’ politically savvy attorney.
HATFIELDS & MCCOYS is produced for HISTORY by Thinkfactory Media. Executive Producers for HISTORY are Nancy Dubuc and Dirk Hoogstra. Leslie Greif is the Executive Producer for Thinkfactory Media. Director is Kevin Reynolds. Producers are Kevin Costner, Darrell Fetty and Herb Nanas. Barry Berg is Supervising Producer. Story by Bill Kerby and Tedd Mann, teleplay Ted Mann (night 1) and Ted Mann and Ronald Parker (nights 2 & 3). Sony Pictures Television distributes HATFIELDS & MCCOYS.