Well, that was fast. Universal has already moved to gobble up that June 29 release date that was left empty following Paramount’s G.I. Joe delay. The studio just announced that they are shifting their R-rated comedy Ted to June 29 in order to capitalize on the July 4th holiday. The movie has supposedly generated quite a lot of buzz as it happens to be Family Guy creator Seth MacFarlane’s directorial debut. Many people in the industry want to see how it turns out particularly because the only live-action experience the super producer currently has is in the sitcom world.
Despite of this handicap, fans of MacFarlane are showing their support for the upcoming film and its marketing campaign, giving Universal all the confidence in the world to move just days ahead of Sony’s Spider-Man reboot. This is not exactly a risky move though given that its previous date of July 13 would have it going head-to-head with The Dark Knight Rises in its second weekend.
Considering what we saw with last year’s Transformers, Universal might have actually beaten Sony to the date by an hour or two. For those who do not remember, Dark of the Moon was set to come out just prior to July 4th, but because Paramount believed they could double dip and string together weekends, they moved the blockbuster up to June 29.