This weekend’s box office report features yet another record for Marvel’s The Avengers as well as the first appearance of Tim Burton’s Dark Shadows. Filling up the rest of the top ten were holdovers from weeks ago that failed to impress, so with that in mind we take a look at the two biggest films that Hollywood has to offer at the moment.
Unsurprisingly, The Avengers claimed the top spot for the second week in a row with a whopping $103.2 million, crushing the $75.6 million record for the scenario which was set by Avatar during the Christmas weekend of 2009. Making this a bit more impressive is the fact that it did not happen during a holiday weekend, and the movie failed to show a drop off in excess of 60% like many assumed would be the case.
Second place this week belongs to the Johnny Depp vampire flick known as Dark Shadows. This is the first Burton-Depp pairing since their box office hit Alice in Wonderland, and many expected a $40+ million opening even though this franchise is not as well known. Today’s news shows that the big screen adaptation of this former daytime soap opera lacked the audience allure to go head-to-head with Marvel’s latest. As a result, the film only came up with $28.8 million.
Next week should be a bit less anticlimactic as it is presumed that Battleship will go from underperformer to overperformer as current guesstimates have the movie doing $50 million worth of business. While certain to beat Dark Shadows, the film may have trouble beating The Avengers particularly if retention for the Joss Whedon-directed blockbuster is strong. With that being said, stay tuned for the much more interesting box office report next week.