It seems as if The Dark Knight Rises hype is not oveshadowing The Amazing Spider-Man afterall. THR is reporting this afternoon that the movie is currently tracking to post $125 million at the domestic level during its first six days of release thanks in part to the fourth of July holiday. While this is small town stuff when compared to some of the other juggernauts we have seen this year, it is good news for Sony nonetheless in that a reboot with the relatively unknown Andrew Garfield is not gearing up to flop hard.
Part of the decision to do a full-on reboot was because of Sony’s desire to ‘make the series geared for 3D,’ so expect the technology to give this effort an added boost as director Marc Webb actually shot with the cameras. Unfortunately for the studio though, fans of the Sam Raimi version are still skeptical, and that is why this opening may prove smaller than previous Spider-Man movies. Those are hard to get a gauge because of the staggered mid-week debuts, but it would certainly appear that the 2D efforts have a leg-up on this retread so far.
Early reviews are generally positive for the film, so that should go a long way in selling it to theater-goers. Spider-Man 2 was the only other film in the franchise to take advantage of July 4th and in doing so it opened on Wednesday, June 30, 2004 to the tune of $40 million–a number that is conceivably beatable by The Amazing Spider-Man which opens Tuesday, July 3.