The Amazing Spider-Man continues to exceed expectations with another $20.7 million on Friday bringing its total domestic haul to a whopping $95.7 million in its first four days of release. Although this is the clear headliner of today’s box office report, it should be noted that the week also saw incredible performances out of holdovers from last weekend especially Ted which banked another $10.5 million on the day. All-in-all, this is shaping up to be another $200+ million weekend at the theaters as family audiences continue to turn out for Brave and adults have not given up on Magic Mike.
Friday’s only opening was Savages which banked $5.6 million setting up a $15 million weekend. Oliver Stone’s latest is being criticized for its bold summer release strategy despite its low-budget nature; however, the film only cost $45 million so this is not that big of a deal. Movies like these tend to do maybe 25% opening weekend and last a while, so considering it will be the most serious R-rated film for some time, I would have to expect similar to that in terms of performance as many who just went to see Magic Mike or Ted will need their fix in the coming weeks. Ultimately, making back its budget does not seem too absurd mostly because marketing costs seemed small.
Katy Perry: Part of Me actually debuted on Thursday for those of you wondering about that one. The documentary about the pop star only found $2.7 million on its first Friday to add to its $3.1 million opening day which suggests a 4-day haul of $10 million. That is not exactly big business in the world of concert movies, but no one is going to crying about it.
Here are the top ten:
Title – ($FRIDAY/$TOTAL)
1. The Amazing Spider-Man – $20.7 M / $95.7 M
2. Ted - $10.5 M / $98.1 M
3. Brave - $6.2 M / $160.6 M
4. Magic Mike - $6.1 M / $63.3 M
5. Savages - $5.6 M / $5.6 M
6. Madea’s Witness Protection - $3.4 M / $39.1 M
7. Katy Perry: Part of Me - $2.7 M / $5.8 M
8. Madagascar 3 - $2.3 M / $190.6 M
9. Moonrise Kingdom – $1.4 M / $23.6 M
10. To Rome with Love - $860K / $2.6 M