Remember how last weekend’s box office results were so terrible? Well, Hollywood would consider that a boon compared to what they are seeing for this three-day period. Things kicked off very bleak on Friday with the reigning champion The Possession banking $2.9 million which was good enough to take home the ‘W.’ Lawless followed that with $1.8 million (once again at number two,) and it is not until the three hole that we see a new entrant.
Releasing this weekend was The Words starring Bradley Cooper, Zoe Saldana, and Jeremy Irons among others. A mediocre plagiarism thriller does not exactly stand up to scrutiny among picky moviegoers thus why it only found $1.6 million. This is supposedly where analysts expected the picture to land, but at only $571 a theater it is hard to imagine CBS Films is happy with that performance.
Bringing up the rear are the holdovers from weeks ago with only The Expendables 2 and The Campaign cracking 7-figures in that grouping. No one expects a single movie to make more than $10 million for the weekend especially with the knowledge that the return of football will put a huge damper on already weak ticket sales.