And the SAG Awards continue to grow. Ratings were up among those ages 18-49 for last night’s annual broadcast across TNT and TBS, creating a sense that audiences are getting more familiar with the unionized event and that growth may continue for the years to come. That brings us to tonight’s news story: the ceremony will be broadcast on Turner stations for at least three more years. A deal was just announced with the finer details after the jump including some specifics on just how many tuned in Sunday evening. Also, be sure to check out the winners list if you haven’t already.
Last night’s live simulcast of the 19th Annual Screen Actors Guild Awards® on TNT and TBS drew a total of 5.2 million viewers, including more than 2.1 million adults 18-49, a +5% boost in that key demographic compared to last year. The show’s strong performance comes as TNT and TBS announce a new three-year deal with SAG-AFTRA for the SAG Awards®.
“The SAG Awards are a perfect fit for TBS and TNT, giving us the opportunity each year to target comedy and drama fans with a star-studded night celebrating the best in television and movie acting,” said Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies (TCM). “We are thrilled that TNT and TBS will continue to be the home of one of the awards season’s premier events.”
SAG-AFTRA National Executive Director David White agreed that the partnership has been positive and has delivered significant benefits. “We are pleased to once again partner with TNT and TBS on the simulcast of the Screen Actors Guild Awards®. Their support over the last 16 years has contributed to the tremendous popularity of our celebration of acting excellence,” White said. “TNT and TBS’ recognition of the SAG Awards’ unique place in the industry and its wide appeal to the global home audience has helped make it one of the most important events of the awards season.”
TNT drew a total of 2,952,000 viewers and 1,109,000 adults 18-49 for its part of the SAG Awards simulcast, while TBS garnered 2,295,000 viewers and 999,000 adults 18-49. In addition to the simulcast’s growth among adults 18-49, total viewership was up 2% compared to last year. The networks also scored growth in their respective target demos, with TNT’s delivery of adults 25-54 up 11% (1,242,000) and TBS’s delivery of adults 18-34 up 12% (537,000).
The SAG Awards was a big winner in social media, as well. On Twitter, #SAGAwards ranked as the top trending topic throughout the live simulcast, as well as during TNT’s 10 p.m. (ET) encore. The SAG Awards continued to be among the Top 10 topics on Twitter well into the day on Monday and experienced significant growth in its Facebook, Google+ and Instagram followers in the weeks leading up to the ceremony.