What do you do when your first big tentpole of the year is getting zero traction with theater goers? You reboot the marketing campaign. That appears to be exactly what Warner Bros. is planning to do with their Bryan Singer-directed fantasy flick Jack the Giant Slayer which is finally coming out after a year-long delay for ‘special effects work.’ The studio just released a ‘sneak peek’ at the second full-length traile–something we did not expect this close to release. It looks like they are going for an even edgier vibe this time around, but we will wait for the real deal prior to analysis.
Jack the Giant Slayer enters theaters on March 1.