For the most part, things seems a lot better than originally expected for the box office this weekend relative to last week. The Friday numbers came in hot with early estimates either met or exceeded by the top three: The Croods, Olympus Has Fallen, and Oz the Great and Powerful in that order. Naturally, the presumed winner for the three-day took home the crown on the first day of release as the DreamWorks Animation pic found $11.6 million setting up a $40+ million debut.
However, the story this time resides with the overperforming Olympus Has Fallen. The movie comes from Antoine Fuqua with Gerard Butler as its star and Film District its distributor. None of these really scream hit, but thanks to better-than-terrible reviews the R-rated thriller found $10 million in its first 24 hours, setting up a $28 million weekend which is 30% above pre-release estimates.
Lastly, we take a look at Oz the Great and Powerful as it found another $5.6 million. This Disney-backed blockbuster is now up over $161 million domestically and should come in Sunday around $20 million for its third weekend. Losing just 50% week-to-week when confronted with a new family competitor in The Croods speaks to the film’s lasting durability which means it could play well into April at this rate.
Check back tomorrow for more analysis and a list of top ten performers. All you need to know for now is Spring Breakers and Admission are both pacing below 8-figures which is disappointing to say the least.