If you cannot beat them, join them. That seems to be the mantra for Hollywood these days concerning BitTorrent and online piracy as a whole. These last few years have featured a change of strategy for the major studios in that they have changed their tune dramatically. The big shift in recent times was that ISP’s agreed to play ball with studios if their legal measures turned to ‘gentle warnings,’ but the past several weeks have been even more intriguing.
First, there was word of a marketing campaign for the limited release Arthur Newman directed at the software’s users complete with sneak peek footage, and now there is a “tool” being introduced to give additional content options. Want that bonus content to go with your illegally gotten movies? Well, now there will be a link to do so (in some cases) because we all know pirates rarely upload such media. Naturally, the idea is to pay a few bucks for it so this way studios get ‘some money’ instead of none. All this follows the news that such gimmickry may actually be working. The Arthur Newman promo was downloaded 1.4 million times. That is out of 170 million users.