One week after Warner Bros. TV made its first major content deal with streaming provider Netflix, the companies have announced the extension of that agreement with Turner Broadcasting lending a helping hand.  Adult Swim and Cartoon Network content will be joining the company’s library.  Shows from the Adult Swim end of things include Robot Chicken, Aqua Teen, The Boondocks, and Childrens Hospital.  Also squeezed into today’s announcement is that TNT reboot of Dallas will land on Netflix beginning next January.  The Cartoon Network stuff will be added at the end of March.

As for the importance of all this, it just goes to underscore how consumption of programming has rapidly changed for younger demographics.  While Nickelodeon has witnessed substantial losses in viewership because of their agreement with Netflix specifically, there remains a real threat of becoming irrelevant to an entire generation should its rivals decide to sit this one out.  As a result, there could very likely be a substantial Disney Channel deal in the near future should the Mouse House opt to 180 on their current strategy to avoid streaming content through third parties.

Now, in regards to the surprise addition of Dallas, that is becoming standard protocol for serialized television.  It was not so long ago that ‘missing an episode’ meant perpetually losing one’s place and ultimately dropping out of a show’s audience.  With the advent of services like Netflix, the long-form dramatic program is surging on television as many are tuning in live for the first time in seasons 3, 4, 5, or even six.  Such an anomaly was previously exclusive to procedurals, but that is no longer the case.  This is hardly a shock in itself, but the ‘surprise’ does come in that this is a TNT series.

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