Why the Gaming Press Will Not Boycott E3

There are reports surfacing that the gaming press is preparing to boycott the largest video game trade show of the year in order to protest gaming publishers’ support of recent anti-piracy legislation.  The bills being proposed would give the government the ability to indiscriminately shut down sites that have the most minor of copyright infractions–meaning websites would have to pander to content providers of the world or risk being shuttered even though that is neither bill’s intent.

This will not happen.  Plain and simple.  Covering the Electronics Entertainment Expo is the biggest time of the year for the gaming press, and those who follow web traffic monitoring sites such as Alexa will point out the noticeable spikes in traffic the major players each receive at that time each year.  Since there is so much money involved, and the Hollywood studios that backed SOPA own a whole lot of these sites, do not be surprised if this ends up just being a whole lot of talk.

Not many care either.  Since yesterday’s blackouts of Wikipedia and other major web-based publications, congress has backed off their support of both SOPA and the Protect IP Act.  While this could serve as a message going forward to ensure similar bills never see the light of day, it fails the relevancy test as E3 2012 is not scheduled until June.

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