Slowly but surely, Amazon Prime is quietly becoming an attractive alternative (or supplement depending on how you look at it) to Netflix. While today’s news does not exactly drive that point forward, the e-tailers grasp of more exclusive rights reasserts a continued commitment to such strategies. The programs coming to Prime include Grimm, Covert Affairs (USA,) Hannibal, and Defiance (Syfy.) Arguably, it is Grimm that is the draw here as it has quietly established itself as a Friday mainstay over the past two years over at NBC, becoming the network’s most consistent performer. Read on for the full press release.
SEATTLE—May 16, 2013—(NASDAQ:AMZN)—Amazon.com today announced an expanded content licensing agreement with NBCUniversal Cable & New Media Distribution that will bring a variety of popular programs to Prime Instant Video. Prime Instant Video offers more than 40,000 movies and TV episodes for Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices – all at no additional cost. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo. Continue Reading