For the second week in a row, Rio has won the box office this weekend. The weekend’s take was better than expected as three movies brought in at least $15 million. Here are estimates for the top ten movies at the box office for the weekend ended April 24, 2011. Continue Reading
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For the second week in a row, Rio is set up to win the box office this weekend. The numbers look really good so far this weekend with Madea’s Big Happy Family right behind Rio at number two, and Water for Elephants exceeding expectations. Here are estimates for the top ten movies at the box office Friday, April 22, 2011. Continue Reading
 The weekend box office actuals are in, and here are the top ten movies for the weekend ending April 10, 2011. For those of you who have been following the estimates, Hanna passed Arthur into the number two slot since yesterday.
Hop retains it’s crown easily as the box office leader this weekend. People are saying this is clearly due in part to kids being out of school for Spring Break while others speculate it’s maintaining the course in part because of the upcoming holiday which it’s based on. This probably is overblown because both factors by themselves don’t make a movie succeed, so simply combining them doesn’t magnify the effects exponentially. The film’s success likely is a result of severely limited ‘true’ family movies as Rango’s course has pretty much been ran already.
Hanna is a shocker at number two as studios thought this wouldn’t appeal to anyone due to it’s main character being a 16-year-old girl assassin. Let this be a lesson to studios that good trailers plus good reviews equal money at the box office. Demographics in movies and television don’t play as massive a role in a film’s success as studios would like to imagine, and it’s only one of many components in figuring out a film’s chance of success.
Arthur comes in at number tthree with only $12.2 million despite gigantic marketing efforts, and an over estimation of the film’s success by Hollywood Studios. It’s exactly where the film should be if unbiased parties back up a step and look at the larger picture. Russell Brand isn’t that well known in America yet, and the only movie he was a main character in, Get Him to the Greek, had much better reviews and still only did $17 million opening weekend. Arthur might have been a rare case of actually having lost money by going PG-13 instead of rated R and offering more racy humor as clearly the PG-13 audience didn’t show up anyways. Soul Surfer, which finished fourth, surprised studios somewhat because it wasn’t a “crazy, everywhere marketed movie”, and it appealed to younger females with an affinity towards surfing. Even though the marketing wasn’t everywhere, since this movie was based on a news story that was in the main stream media at one point, that apparently was marketing enough.
Some always wonder why studios bother to show a teaser trailer a year or plus in advance of a movie’s release, and this is an example of why studios do that. Planting a seed in our heads far in advance about a movie title (or plot) is one of the most effective ways to market a film. This is due to the way we store that information in our minds, and then associate that information with a nostalgic period of time upon recollection. In other words, it’s a psychological trick which makes us think the plot is more compelling that is crazy efficient.
Your Highness just missed the top five. While this movie may have been smart in a few ways, the film reeked of slapstick, stupid jokes from the advertising trailers and commercials. There is a market for this type of thing, but it’s usually in the framework of PG-13 low budget parodies like Scary Movie. Your Highness just had an incredibly narrow appeal with poor reviews. Studios will talk about how Hollywood is star driven, but even Natalie Portman couldn’t save this one from mediocrity.
 The early weekend box office estimatesare in and here are the top ten movies for the weekend ending April 10, 2011. Numbers will be adjusted for accuracy as the weekend progresses. (Updated 4/10/11 @ 2:05 PM)
Hop retains it’s crown easily as the box office leader this weekend. People are saying this is clearly due in part to kids being out of school for Spring Break while others speculate it’s maintaining the course in part because of the upcoming holiday which it’s based on. This probably is overblown because both factors by themselves don’t make a movie succeed, so simply combining them doesn’t magnify the effects exponentially. The film’s success likely is a result of severely limited ‘true’ family movies as Rango’s course has pretty much been ran already.
Arthur comes in at number two with only $13 million despite gigantic marketing efforts, and an over estimation of the film’s success by Hollywood Studios. It’s exactly where the film should be if unbiased parties back up a step and look at the larger picture. Russell Brand isn’t that well known in America yet, and the only movie he was a main character in, Get Him to the Greek, had much better reviews and still only did $17 million opening weekend. Arthur might have been a rare case of actually having lost money by going PG-13 instead of rated R and offering more racy humor as clearly the PG-13 audience didn’t show up anyways.
Hanna is a shocker at number three as studios thought this wouldn’t appeal to anyone due to it’s main character being a 16-year-old girl assassin. Let this be a lesson to studios that good trailers plus good reviews equal money at the box office. Demographics in movies and television don’t play as massive a role in a film’s success as studios would like to imagine, and it’s only one of many components in figuring out a film’s chance of success.
Soul Surfer, which finished fourth, surprised studios somewhat because it wasn’t a “crazy, everywhere marketed movie”, and it appealed to younger females with an affinity towards surfing. Even though the marketing wasn’t everywhere, since this movie was based on a news story that was in the main stream media at one point, that apparently was marketing enough.
Some always wonder why studios bother to show a teaser trailer a year or plus in advance of a movie’s release, and this is an example of why studios do that. Planting a seed in our heads far in advance about a movie title (or plot) is one of the most effective ways to market a film. This is due to the way we store that information in our minds, and then associate that information with a nostalgic period of time upon recollection. In other words, it’s a psychological trick which makes us think the plot is more compelling that is crazy efficient.
Your Highness just missed the top five. While this movie may have been smart in a few ways, the film reeked of slapstick, stupid jokes from the advertising trailers and commercials. There is a market for this type of thing, but it’s usually in the framework of PG-13 low budget parodies like Scary Movie. Your Highness just had an incredibly narrow appeal with poor reviews. Studios will talk about how Hollywood is star driven, but even Natalie Portman couldn’t save this one from mediocrity.
The final box office numbers are in and here are the top ten movies for the weekend ending April 3, 2011. Continue ReadingThe early weekend box office estimates are in and here are the top five movies for the weekend ending April 3, 2011. Numbers will be adjusted for accuracy as the weekend progresses. (Updated 4/3 @ 2:12 PM Est)
Weekend Takeaways Hop won the box office easily this weekend, raking in a whopping $38.1 million. This by far exceeded estimates of what the movie would do, but people like me weren’t so sure about the movie’s success. Last week, I did a commentary on it which specified what I think expectations for Hop’s lifetime box office earnings should be, and I thought a low end would be $57 million, but it wouldn’t get anywhere close to being a $400+ million draw. I stand by that, as the commentary also mentions the unprecedented marketing partners the movie Hop had prior to release. We see time and time again that poorly reviewed movies which are heavily marketed drop off a cliff in week too. I predict this to happen and have an adverse effect on the movie’s lifetime earnings. Source Code placed number two at the box office with an estimated $15.1 million. This was a huge disappointment as positive reviews and word of mouth were expected to have a big impact on ticket sales. Inception comes to mind in this instance as that was also a well received psychological thriller. What could account for the difference is probably marketing. There was a lot of buzz online about Source Code, but elsewhere there wasn’t as much. People perceived it as another low budget thriller because it was, and, as a result, didn’t go to see it. The positive reviews are likely to carry Source Code into a great second weekend with little decline. Diary of a Wimpy Kid: Rodrick Rules dropped all the way from the top spot last week to number four, grossing only $10.2 million. The film fell about 60% in week two compared to the 54.3% drop of it’s predecessor indicating that it’s big weekend last week was primarily due to the film’s sequel status. Expect the film to continue it’s steep decline next weekend, and an overall cumulation when it’s all said and done to be about the same as the first installment despite opening slightly better. Limitless comes in at number five on the weekend. The film’s decline has hastened a bit, possibly due to Source Code’s release, but it’s still performing well weekend to weekend. Rounding out the top ten:6. The Lincoln Lawyer (Week 3) – $7.1M 7. Sucker Punch (Week 2) – $6.1M (-68%)
8. Rango (Week 5) – $4.6M 9. Paul (Week 3) – $4.3M 10. Battle: Los Angeles (Week 4) – $3.5M |
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