By Jeff Rosz | December 7th, 2012  The Japanese trailer for Iron Man 3 hit the web today, and it features a whole lot more…Gwyneth Paltrow. Yes, that may not exactly be the big draw with these movies, but it is new footage so check it out anyways as it features the actress spouting the always cliche line, “hi, Honey. I’m home.” And people had the nerve to call this movie too dark!
Outside of that, there is a little Avengers added to the front-end of this spot suggesting to us that the marketing team believes there is not a whole lot of awareness of Tony Stark outside of the Joss Whedon-directed mega-hit. Checking box office receipts confirms this as The Avengers out-grossed the first two Iron Man movies combined $45.3 million to $21.5 million. Continue Reading
By Jeff Rosz | November 26th, 2012  Before The Avengers hit theaters back in May, having Samuel L. Jackson’s Nick Fury in all of the franchise’s sub-parts was not that big of a deal. It seemed like a marketing gimmick designed to create some vein sense of attachment from film to film, so fans would feel compelled to see the lesser-respected Thor and Captain America. The low-point of all this was clearly its overt nature in Iron Man 2 which was considered to be somewhat harmful to the film’s overall quality–something that Marvel Studios Head Kevin Feige would not like to see replayed with the franchise’s next outing.
Speaking with Empire, Feige shed some light on the extent of cross-pollination between The Avengers and Iron Man going forward, and what he said pretty much validates this belief. The producer basically says that no one special is showing up, and that he thinks Iron Man can carry the full load on his shoulders without the help of S.H.I.E.L.D. Continue Reading
By Jeff Rosz | October 23rd, 2012 Today marks the reveal of the trailer for Iron Man 3 after months of weeding through garbage quality unofficial photos by tabloid photographers (the kind that has the actors half draped in a robe trying to hide what looks like a fancy Halloween costume.) It is definitely nice to get to see Tony Stark back in action, but fans are definitely going to want more instantly as all they witnessed was a lot of the engineer-turned-superhero ‘eating it’ to say the least. While there is obviously some of the opposite in the movie, we are yet to see that and a whole lot of other stuff which is leading to the following question: What can we, the Marvel faithful, expect from future trailers of Iron Man 3? Continue Reading
By Jeff Rosz | October 23rd, 2012  The official trailer for Iron Man 3 has finally hit the web. What fans can expect from the Shane Black-directed film is on full display here as it alludes to a much darker vibe going forth that will aim to put Tony Stark back in the metaphorical Afghani cave that started it all. Theater goers are privy to their first glimpses of characters played by Guy Pearce, Rebecca Hall, and Ben Kingsley with the last of which being the primary villain of the movie: Mandarin.
As said before, this feature is an important one for Marvel Studios as it marks the first effort since the crazy successful ensemble piece The Avengers which bowed five months ago. Not merely a follow-up, Iron Man 3 will kick off a ‘Phase 2′ of sorts that will also include Thor: The Dark World, Captain America: The Winter Soldier, and Guardians of the Galaxy in that order prior to the much-anticipated Avengers sequel in May 2015. Continue Reading
By Jeff Rosz | October 22nd, 2012  It has become all the rage in Hollywood to release pre-trailers for the actual trailers before the official reveal, but none have been so bold as to have two of such offerings until Iron Man 3. This has new footage, including shots of Don Cheadle aka War Machine and Guy Pearce who is said to have a very small role in the film. Go ahead and take a look at the latest fragments of footage from Marvel Studio’s next effort. Continue Reading
By Jeff Rosz | October 22nd, 2012  Tomorrow is a pretty big day for Marvel Studios as it marks the official start of Avengers Phase 2 mass market promotion. Throughout the past several months, unofficial screens and some very teaser-like photos have hit the web to entertain diehard fans; however, this is the final day of still-marketing for Iron Man 3 which is why the powers that be are unloading what they have to offer. Today, we have fresh looks at the film’s central characters as well as the Don Cheadle-worn patriot armor courtesy of USA Today, Facebook, and EW via Cinema Blend and Collider. Continue Reading
By Jeff Rosz | July 15th, 2012  This post aims to enlighten the masses as to what exactly is going on in the comic book universe with specific focus on Marvel Studios. That particular outfit is the superhero production house responsible for The Avengers and its associated properties and answers only to Disney although they are said to maintain their distance. Those other Marvel-based film projects (X-Men, Ghost Rider, Spider-Man, Fantastic Four, and Daredevil) really have no association with this banner which leaves the name ‘Marvel Studios’ as the premiere label associated with quality in the genre.
That brings us to the question at hand: What is ‘Phase Two?’ Phase Two is the label from all Marvel Studios’ theatrical offerings between The Avengers and the film immediately following the blockbuster’s yet-to-be-dated sequel. Prior to yesterday, the public had knowledge of only three of these movies–Iron Man 3, Thor 2, and Captain America 2. The studio’s Comic-Con panel changed that though as those last two were given names (Thor: The Dark World, Captain America: The Winter Soldier) and a fourth film (Guardians of the Galaxy) was officially confirmed despite hints of its existence in recent months. Continue Reading
By Jeff Rosz | June 4th, 2012 Check out the first set photo from Iron Man 3. It is nothing too special, but it does show off Tony Stark’s wardrobe.  Continue Reading
By Jeff Rosz | May 30th, 2012  There is big news to report today in regards to the Shane Black-directed threequel for Marvel’s Iron Man saga. Continue Reading
By Jeff Rosz | May 25th, 2012  This bit of casting news might not be the sexiest in the world, but it is Iron Man 3 which means that it is definitely worth the mention. Continue Reading
By Jeff Rosz | May 16th, 2012  Iron Man 3 just received another villain today. Of course, having a second bad guy is not a new trick for this series as the film’s predecessor had two as well, but it is interesting to hear the news confirmed as it may suggest that Guy Pearce will not necessarily be a villain after all. Continue Reading
By Jeff Rosz | May 9th, 2012  Throughout the past several weeks, there has been a will she-won’t she situation involving casting of Iron Man 3. The subject of which was Jessica Chastain (The Help) who was reportedly up for a key role multiple times; however, it was not to be as just yesterday the actress revealed via Facebook that she is too busy at this time to take up the gig as female muse alongside Gwyneth Paltrow. Continue Reading
By Jeff Rosz | April 28th, 2012  Just last night I found myself enthralled in my third viewing of Kenneth Branagh’s Thor. The Avengers hype was just setting in with me, and I really wanted to get to know the superhero that I knew the least about considering my intention of seeing the latest Marvel feature opening day. It is with that in mind that I suspected others might be doing the same thing. After a quick look through the top selling Blu-Ray titles on Amazon, I had my confirmation.
Among the 20 top selling discs on the internet retailer, three were centered on Avengers‘ characters including the most recent offerings from Thor, Captain America, and Iron Man. Where is the less than popular Hulk? Not far behind. The Incredible Hulk also got a bump bringing it to 31st despite featuring Edward Norton instead of Mark Ruffalo who will be filling the shoes of Dr. Bruce Banner come Friday.
With that being the case, it is safe to assume that superhero fever has swept the country preceding Friday’s big launch. To witness this much love for one studio amidst of sea of new releases is unprecedented. In some cases, these titles have been out for well over a year. This type of late game resurgence indicates that it is not merely the comic book fanboys brushing up on their lore, but also casual fans who are suddenly interested in Marvel’s newest properties.
Look for this trend to become even more pronounced following The Avenger’s theatrical debut as many new fans will undoubtedly seek to learn the origin stories behind the stars of the Joss Whedon-directed blockbuster.
Read: “The Avengers” Breaks Box Office Records in Australia After Early Release
By Jeff Rosz | April 26th, 2012  The Avengers is about a week away from its inevitable record-breaking opening, yet there is some casting news surrounding the super hero feature that came to our attention just the other day which some might find surprising. Scarlett Johansson aka The Black Widow who is in both The Avengers and Iron Man 2 has gone on the record saying she will not be in the third Iron Man movie.
Read: Tracking Soars for “The Avengers” as Box Office Debut Set to Exceed $150 Million
This goes against the assumption that while The Black Widow’s addition to the last Iron Man film was to plant some Avengers seeds she would remain with the franchise in a supporting role. With no apparent Black Widow spin-off in the works, it now appears that for the time being she will be an Avengers exclusive. That is not to say the actress is against doing other Marvel features. In comments Johansson made to Screen Rant, she announced her desire to star in a solo effort which she suspects would end up looking a lot like a Bourne movie.
Needless to say, Marvel will probably weigh that option as they continually seek to milk their comic book vault. After a few years of inflating The Avengers though, they might prefer to introduce a unique character when they are next faced with a void in the studio’s loaded schedule. Ant-Man currently is the odds on favorite to get some big screen attention as Shaun of the Dead director Edgar Wright has reportedly been working on such a project for years.
[ScreenRant]
By Jeff Rosz | August 19th, 2011  Back when Jon Favreau was promoting Cowboys & Aliens, he answered some questions from IGN about his involvement in Iron Man 3 now that he is not directing the franchise. The director also talked about The Avengers. Continue Reading
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