This weekend’s box office performance is every bit as disappointing as the week prior. The lone national release was the Gerard Butler-Jessica Biel romantic comedy Playing for Keeps which we expected to perform ‘okay’ if it was not for the film’s critical reception. The movie about a sports star turned little league coach on a path to redemption failed to impress as the feature currently wears a 2% score on the aggregate review site Rotten Tomatoes, classifying it as possibly the worst film of the entire year.
That said, we are looking at a top three that is very similar to three weekends’ ago. The mix has changed, but the trio of Skyfall, Twilight, and Lincoln remains dominant. Bond 23 was the only one of that lot capable of eight-figures for the three-day thus why it has usurped Breaking Dawn 2 for the top spot. Some are surprised, but I would argue that those people probably were not paying attention to the scale of regression for Breaking Dawn 2. This says less about Skyfall’s persistence than it does the ability of its younger-skewing competition to bring in receipts after launch.
Here is the top ten for December 7-9, 2012.
1. Skyfall - $3.1 M Friday, $11.0 M Weekend
2. Rise of the Guardians - $2.3 M Friday, $10.5 M Weekend
3. Breaking Dawn 2 - $2.8 M Friday, $9.2 M Weekend
4. Lincoln - $2.6 M Friday, $9.1 M Weekend
5. Life of Pi - $2.3 M Friday, $8.3 M Weekend
6. Playing for Keeps - $2.1 M Friday, $6.0 M Weekend
7. Wreck-It Ralph - $1.2 M Friday, $4.9 M Weekend
8. Red Dawn - $1.3 M Friday, $4.3 M Weekend
9. Flight - $0.9 M Friday, $3.1 M Weekend
10. Killing Them Softly - $0.9 M Friday, $2.8 M Weekend