Sesame Street seems to be at the center of a whole lot of political discussion nowadays, so naturally The Daily Show threw in their two cents on the matter. Jon Stewart specifically took offense to Fox News and their agreement with Mitt Romney that an expensive PBS needs to be cut from the government’s bottom line. Of course, Daily Show regulars already know that support of the broadcaster is relatively minor compared to the size of other programs, so there was a little something new that the late night series threw in, in that right wingers believe Sesame Street is a liberal entity. Continue Reading
Today brings with it a viral video courtesy of Sesame Street’s YouTube channel. Someone at the children’s program had the wisdom to fulfill their duty of having Cookie Monster parody one of the biggest songs of the year, Carly Rae Jepsen’s Call Me Maybe. Continue Reading
If you have not seen the political news today, it is largely centered around what probable Republican Presidential nominee Mitt Romney has said concerning public funding for television programming. The gist of what he said is that borrowing from China to fund Sesame Street was unacceptable, so if he was voted into office Big Bird, Elmo, and the rest of the educational Muppet gang would have to go commercial.
Not to worry though because PBS has already ramped up commercialization efforts to a degree. The network has begun strategically placing their partnerships in more financially beneficial slots. In other words, they have been phasing commercials into some of their primetime programming rather than between shows which Nielsen says people seldom watch. While right now it is negligible, PBS is at least showing signs of preparing for a possible Romney administration if it wants Bert and Ernie to get a job.
Read more for the press release. Continue Reading