By Jeff Rosz | August 12th, 2012  The studio estimates have come in and it is official: Jeremy Renner has delivered the goods as The Bourne Legacy debuted over $40 million. While this is a bit behind its immediate predecessors, the gimmick and leading men were both changed which had many suspecting an entry closer to $30 million. However, the last two Matt Damon-led installments of the series debuted north of $50 million, creating an aura of disappointment.
Given that this was Tony Gilroy’s directorial debut for Bourne (he previously only wrote them) in combination with the circumstances mentioned, not achieving such a feat seemed like an inevitability especially in light of the Aurora theater shootings last month–an event that is being blamed for a 10-20% contraction in overall box office revenue. It might also be worth mentioning that the competition was rather tough because right now there are currently three PG-13 big-budget actioners at the box office. Continue Reading
By Jeff Rosz | August 11th, 2012  Numbers are already being revised down from those early box office estimates that hit the web yesterday as Friday’s results show a much bleaker picture for America’s top movie: The Bourne Legacy. The fourth installment of the Bourne saga hit theaters yesterday and it definitely looked like a sure fire bet to breach $40 million for the weekend. Now, Hollywood is not so sure as its Friday take came in at $14 million as opposed to the $18 million that the industry initially anticipated.
While that is still good enough for number one, it is going to make a $45+ million weekend nearly impossible baring some sort of miracle. As to what exact happened, nobody knows for sure even though speculation has the Olympics possibly impacting these figures once primetime hit. Continue Reading
By Jeff Rosz | August 9th, 2012  The reviews are in for Friday’s R-rated opener The Campaign. By and large, the reception has been favorable as the tandem of Zach Galifianakis and Will Ferrell has been called a good one. The two apparently have a lot of chemistry and it shows up on the big screen resulting in an insightful and hilarious effort from director Jay Roach.
Critics did not stop there with the love as they also found the movie to have a satirical spin that one would expect from the man behind the HBO films Game Change and Recount. Sometimes that gets lost in favor of humor, but for the most part it is there which is more than you can say about a whole lot of rival offerings in the genre who live or die with the laughs. Continue Reading
By Jeff Rosz | August 6th, 2012  Here are five more television spots for The Campaign out to promote Friday’s new release. I am personally watching these under the assumption that Jay Roach will not recycle too many of the jokes in these promos thanks to the R-rating the film received, so I think it is safe if you plan on seeing this movie to go ahead and watch all these bits as the racier versions will be reserved for the big screen.
That said, the reviews are not out just yet so this picture could end up recycling the jokes after all and end up leaving a sour taste in a lot of people’s mouths. Sure, audiences just saw Seth MacFarlane’s Ted which recently crossed the $200 million line, but it does not exactly solidify the R-rated comedy genre as a dominant force in the industry if three out of every four are complete duds despite its A-list backing. Continue Reading
By Jeff Rosz | August 3rd, 2012  There is a brand new promo out for The Campaign gimmick-ed up as a political advertisement for Zach Galifianakis’ Marty Huggins. It looks to be pretty much a clip pulled from the Jay Roach-directed film, but there is a ton of improv between takes in Will Ferrell comedies so we fully expect for these jokes to get retooled for the big screen. Either way, it is an opportunity ahead of the feature’s release to get to see Galifianakis dressed up as ‘Lady Ga-Ga.’ Continue Reading
By Jeff Rosz | August 2nd, 2012  Will Ferrell has been out promoting The Campaign and he had yet another hilarious appearance tonight, perhaps even better than the one he did with Zach Galifianakis on The Daily Show with that Jon Hamm cameo. This time around, the Anchorman star discussed his sadness following the news that Kristen Stewart cheated on Robert Pattinson. Apparently, he has no idea what this means for the Twilight franchise and the actor no longer has faith that the two will get back together. According to Farrell, Kristen Stewart is a ‘Trampire.’ Continue Reading
By Jeff Rosz | August 1st, 2012  A few more TV spots have been released to promote the Jay Roach-directed comedy The Campaign. There is not much new footage (if at all) to be seen, but it is nice to see Warner Bros. is firmly behind their newest R-rated comedy starring Zach Galifianakis and Will Ferrell.
For those of you not in the know, the movie centers on two political candidates Cam Brady (Ferrell) and Marty Huggins (Galifianakis) who are in the midst of a congressional election. They each have presidential aspirations, making this a bit bigger than your typical race. Jason Sudeikis and Dylan McDermott play their respective campaign managers. Continue Reading
By Jeff Rosz | July 31st, 2012 Less than two weeks from now, The Campaign will hit theaters and hopefully in the process redeem the R-rated comedy genre before the summer’s end. There are new ads to promote it, and really they are pretty cool because it is something a bit further than your typical TV spot for a movie. They are faux campaign ads hocking for Zach Galifianakis’ Marty Huggins and Will Ferrell’s Cam Brady. Both are hysterical, so hit the jump for the view. Continue Reading
By Jeff Rosz | July 27th, 2012 Both stars of The Campaign showed up on The Daily Show last night to promote their new Jay Roach-directed movie. This is the first talk show appearance Will Ferrell and Zach Galifianakis have done together, making this somewhat of a treat for fans of the comedy tandem. There is not a whole lot of talk about the film, but it ends up being pretty hilarious as the two gang up on Jon Stewart for his lame interview questions. If that was not enough, there is a Jon Hamm cameo for no apparent reason at all. Continue Reading
By Jeff Rosz | July 26th, 2012  Zach Galifianakis is beginning to hit the press circuit to promote The Campaign–a film that pits him head-to-head against Will Ferrell in a heated congressional election. The comic was on Jimmy Fallon last night where he had a very unique and Galifianakis-like way to doing the interview as he basically switched places with the host much to the audience’s delight. Enjoy your glimpse of what it would be like of Zach Galifianakis had a talk show (other than Between Two Ferns.) Continue Reading
By Jeff Rosz | July 25th, 2012 A brand new red-band trailer is out for The Campaign. This one is somewhat NSFW, but it is not because of what comes out of the mouths of the comedy’s stars. The R-rated material instead comes from the child actors who play their kids which will undoubtedly have many of you remembering the hilarious scenes in Talladega Nights with Ricky Bobby’s children.
This trailer pretty much sold me on the movie, and I am willing to bet it did a same for a whole lot of other people who were on the fence. Earlier promotional materials showed off pretty much the same old Will Ferrell shtick that has grown tiring in recent years; however, this suggests that the film industry can get a little more mileage out of it. Continue Reading
By Jeff Rosz | July 20th, 2012 There is a new, abbreviated trailer out for The Campaign that is worth the view for anyone looking at screening the movie come August. The new footage in this one shows off some classic Will Ferrell shtick even when the spotlight shines on Zach Galifianakis, making this definitely a film to see for fans of the former-SNL cast member. This should go a long way for those of you who were really bummed that Adam McKay did not get in the director’s chair for this one.
On that note, the opposite goes for Jay Roach who did actually helm the political comedy. You can barely tell he has his hands on it which may or may not be a good thing depending where you lean. Hit the jump for the one-minute spot that premiered in theaters along with The Dark Knight Rises. Continue Reading
By Jeff Rosz | July 18th, 2012 A few new posters for The Campaign were released today that are definitely worth passing along. While the draw of the movie may continue to be Will Ferrell, Zach Galifianakis could steal the show if this promotional artwork has anything to say about it. The latest one for Ferrell’s Cam Brady is not exactly as hilarious as it is satirical, but the one for Galifianakis’ Marty Huggins may have a few people smiling today.
For those unfamiliar with the plot, the Jay Roach-directed movie centers on two rival politicians from North Carolina vying for the same political post. Each candidate has presidential aspirations allowing for things to get a whole lot bigger than the typical race for congress.  Supporting roles go to Dylan McDermott and Jason Sudeikis who play campaign managers for their respective candidates. Continue Reading
By Jeff Rosz | July 17th, 2012  Warner Bros. has released the first television spots for the Jay Roach-directed comedy The Campaign. It shows a bit beyond what audiences have already seen in the trailer, so it is definitely worth a view for those of you who want to see Will Ferrell’s return to mainstream humor.
The film also stars Zach Galifianakis, Jason Sudeikis, and Dylan McDermott. It pretty much centers on Ferrell and Galifianakis though as they play rival politicians in North Carolina who are in the midst of a heated election. They each have presidential aspirations making things a little bigger than they otherwise typically would be. Continue Reading
By Jeff Rosz | June 25th, 2012  The second weekend of August will see the release of Jay Roach’s The Campaign, thus why today we are seeing some brand new plot-based posters for the film. Continue Reading
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